The game revolves around a scary teddy bear store where players need to survive five nights to get out safely.

Players will stay in the guard room and look around from a first-person perspective between 12:00 p.m. and 6:00 a.m. Players can observe the facilities and vents through the CCTV interface on the right, and play sound or start exhaust at the right time everywhere. It also has to take into account the computer interface on the left to ensure that the operation of the ride features can stop the puppet misbehavior, or will be attacked because of excessive noise and unobstructed routes and other factors.

Each mannequin has its own unique way of moving. After appearing briefly on the CCTV screen, outside the guard room, or in the vents, the phantom figure will be scared the next time the player puts down any interface, looks at the guard room entrance or exit, or encounters a system malfunction, immediately causing errors in the audio equipment, CCTV and ventilation system terminals, allowing the real figure to gain access to the guard room. The real mannequins themselves will approach the player on their own initiative. When the player sees the doll wandering outside the guard room, it will be difficult to take it out with the existing system; it will attack the next time the player drops, declaring the game to end tragically.

There are more hidden mini-games left to be discovered by the player to start. Although it is apparently only required to complete five nights of gameplay, but the actual proceeding will follow the story setting, the opening screen to unlock the hidden nightmare night, for each night to reduce the difficulty of the radar system, as well as increasing the difficulty of the frenzy mode.